Spotify, the world’s most popular audio streaming service , has recently launched a new feature that allows users to create and join personalized, real-time listening sessions with their friends and family. The feature, called Jam, is designed to enhance the social aspect of music and podcast listening , as well as to provide users with tailored recommendations based on their shared preferences. Jam is available for all Spotify users globally , but only Premium subscribers can start a Jam and invite others to contribute through a shared queue. Anyone on Spotify can join a Jam, regardless of their subscription status or location. Users can invite their squad in various ways, such as tapping their phones together via Bluetooth, scanning a QR code, or sharing a link through social media or messaging apps. Once in a Jam, users can see who added which track to the queue, and also receive suggestions from Spotify’s personalization technology that match the group’s taste. The host of
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